Saturday, February 11, 2012

Tiger or Phil or the field?

Yes, Virginia, there certainly are more golfers than Tiger. But you wouldn't know it to hear Golf Channel reporters. They unanimously spiked Twitter comments from viewers requesting more diversity on the broadcast.

"They just don't get it," intoned Marketing Analyst #1, He (Tiger) has more majors than any active player."

I guess if all viewers follow ad revenue actuarial statistics more than The Love of The Game this would be true. But some of us still spring from the Francis Ouimet Cinderella School and just like seeing good shot-making and following who is hot at the time. Golf Channel would serve their own audience more by responding to, say, Charlie Wi, who covers Northern Cal demographics as well as the over-40 crowd.

Whadaya think?

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